Instalok is a group made up of three guys from Southern California named Chris, Tony and Patrick all of the same age. They are known for mostly making parodies about League of Legends and Overwatch. They write the lyrics together. Tony is in charge of the audio while Chris and Patrick do the singing. In addition to all these duties, Chris makes the on screen lyrics and Patrick edits the video.
How Much Money Does Instalok Earn On YouTube?
The channel has over 1.3 million subscribers as of early 2017 and has accumulated 550 million views so far. It is able to get an average of 270,000 views per day from different sources. This should generate an estimated revenue of around $410 per day ($150,000 a year) from the ads that run on the videos.
YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by different factors like device played on, location of the viewer, ad inventory, season, topic, how many ads have been played on a video, ad watch time, ad engagement etc. to come up with the figure to be paid out.
The team is able to make extra income through their Twitch account through paying subscribers, donations and ad revenue.